More Work
moreof my work below...
More Work
moreof my work below...
albertsons - account redesign & platform migration
• Lead redesign initiative to unify two existing account experiences, streamline account sign-in, account creation and forgot password
• Established information architecture that took both account experience into consideration, grouped relevant tasks and deprecated non-essential tasks
• Decreased mandatory data point by half to create account and streamlined forgot password experience using secure links
albertsons - checkout redesign & platform migration
• Lead redesign initiative to reduce place order completion time, steamline checkout and re-platform experience
• In coordination with UX Architects updated end to end flow decreasing the amount of mandatory tasks and grouped them based on relevance to create continuity
• This kept user focused during checkout experience, which decreased completion time by a 57% and decreased cart abandonment rate by 37% during the first two quarters
albertsons - bakery & deli ordering
• Lead redesign initiative to streamline and declutter experience, meet ADA compliance and align UI established in design system
• In coordination with UX Architects updated end to end flow making it easier to add multiple items and decrease clicks to place order
• In addition, established new components to make experience more intuitive and leveraged design system to decrease time to market
• This increased orders by 22% and increased average order value by 48% in the first quarter after deployment
macy’s - tiered pricing
• Aligned displaying product details for item using tiered pricing based on color and availability
• As users selects a color the corresponding price and supporting details changed to reflect, keeping user on one page to decide on items based on personal preference
macy’s - personalized recommendations
• Our team was tasked with developing a different way for user to shop beyond the conventional methods of search and browse
• Using our product recommendation engines we could better recommend items to users by analyzing their past order history, geo location, browse history and attribute preferences.
macy’s - ecommerce gift solution
• E-Gift is a third party integration project that centered around gifting items from Macy’s online catalog leveraging Loop Commerce’s E-Gifting platform
• Sender can choose and purchase an item without needing the recipients clothing preference, size and/or delivery destination, just need an email
• The recipient then choose their color & size, add an address and wait for their gift to arrive
go pro - website consolidation and redesign
• Designed website product feature page and sub-pages templates, making navigation easier for user to search, shop, and purchase
• Redesign path to purchase flow decreasing the amount of steps for user to go from search to purchase
• Sketched the initial raw ideas, then translated to wire-frames, followed by high fidelity comps to give depth
switchfly - rebranding & website redesign
• Project objective was to redesign entire websites to reflect the companies rebrand strategy, which started as ezRez and launched as Switch Fly
• Was given creative liberty to redesign website layout and features
• Sketched the initial raw ideas that became Visio Wireframes and then created high fidelity frames to give depth
• In addition, created, resized and formatted thumbnail images, banners and logos for website, in addition to slicing, uploading and setting web page layouts using Drupal
Nuff Said
react to change
with over 17 years of design experience, and the last 8 as a ux architect, I make customer experiences accessible, simple & intuitive
Nuff Said
react to change
with over 17 years of design experience, and the last 8 as a ux architect, I make customer experiences accessible, simple & intuitive